Our 2020 Christmas ad really tugs at the heart strings, highlighting our new Membership proposition which puts more money in the hands of local causes.
The advertisement features Austin (12) and Rocco (six), two brothers intent on spreading Christmas cheer after they see it announced on the news that celebrations will be different this Christmas for many.
The boys take to the streets outside their local Co-op, who impress locals with their rendition of Oasis' 'Round Are Way'. One local offers the boys a donation, which they politely decline - knowing the smiles people's faces are payment enough.
The advert, created with Lucky Generals, highlights the importance of communities supporting one another which has been at the forefront of people's minds through the virus pandemic.
It highlights the principle behind our new Membership proposition, which gives more to local causes with every member purchase of Co-op own-label goods.
Whether you're a branded or own-label supplier, you can get involved. Speak to your Buyer about collaborative opportunities on CSR or get involved with Co-op Membership with personalised promotions.