Commercial Leadership Update

A message from our Commercial Director, Sinead Bell

I'm delighted to share some exciting updates regarding our Commercial leadership team.

Greg Goodwin, has been appointed Commercial Channel Director. Greg will commence his new role on Monday 2 June. We can also announce that Stuart Wooding and the FRTS team will align to our newly formed Channels team. 

We've decided to reshape our Commercial team to further align with our Pure Convenience strategy. So, we'll be moving to a mission-based trading structure, consisting of three areas: 

• Meals

• News &Treat

• Top Up

This new structure will provide us with the ability to remain focused on delivering a customer-centric commercial strategy. The new team structure will go live from Monday 2 June. 

The mission-based trading structure will be configured as below, and led by each of the following Directors of Commercial:

Mission: Top Up

Led by Stephanie Blane

Teams:

• Grocery

  • Chris Otto

• Home & Personal Care 

  • Francesca Miller

• Bakery

  • Ash Luxton

• Frozen

  • Natalie Woollam

• Community Buying

  • Kelly Orme

Meals

Led by Tom Bradley

Teams:

• Food to Go and ISB

  • Lyndsey Thornton

• Meals

  • Kerrie Viggars

• Produce

  • Kate Byrne-Fletcher

• Dairy

  • Jo Wadsworth

• Protein

• Jane Hills and Yseult Caroff-Richeux

News & Treat

Led by Rebecca Oliver-Mooney

Teams: 

• Impulse

  • Rob Heywood

• Beer & Soft Drinks

  • Jonathan Buckley

• Wine & Spirits

  • Joe Turner

• Cigarettes, Tobacco, News & Kiosk

  • Ed Reaney

John Dickson will be our Commercial Strategy and Change Director, continuing to lead the Commercial Strategy and Change team. John and his team will continue the invaluable work they do in the optimisation and strategic prioritisation of the Commercial team.

Please join me in welcoming everyone into their new roles over the coming weeks.

Lastly, we'd like to extend our thanks to Kevin Patel for his support over the past year. Kevin's final day with us will be Friday 30 May, and we wish him all the best for the future.

Sinead Bell

Commercial Director