We’ve extended our product placement partnership with ITV, following three successful years of our Co-op on the cobbles. The deal will see the Weatherfield Co-op serving the UK’s longest running soap’s community of Coronation Street.
In addition to the store fascia, the Co-op clover will feature on bags and beyond as residents of the area dip into the store. The partnership renewal will also introduce delivery bikes to the neighbourhood with Co-op branding, representing our growing online proposition.
‘Coronation Chicken’ or ‘Betty’s Beef Hotpot’?
The agreement includes digital and brand-licensing, which enables us to extend the partnership to off-air – including exclusive Coronation Street and Co-op products.
Last September, we launched the limited edition Coronation Street Chicken Sandwich – based on the classic Coronation chicken sandwich filler.
In November, we released the secret to Betty Williams’ hotpot with the our Betty’s Beef Hotpot – an exclusive ready meal inspired by the iconic soap character. It was a hit with our customers and members, causing a bit of a stir on social media.
And we celebrated Coronation Street’s 60th anniversary in December with an exclusive Coronation Street shopping bag to recognise the milestone.
Closer to customers through partnerships
This partnership is just one of the many deals and business relationships that are extending the reach of our Co-op. This includes our deal with Live Nation that sees our Co-op open pop-up stores at some of the UK’s biggest festivals including Creamfield, Latitude, Leeds and Reading. Our partnerships will also see us open up the Co-op Live arena